Brand first
Every interface starts from the brand’s strategy and visual system, so the site feels like the brand and not like a template.
I’m Caroline, a Brazilian brand designer with 10+ years of experience. This is a focused selection of websites and landing pages, from B2B tech and industrial companies to consumer brands, where I carried brand systems into digital experiences.
Every interface starts from the brand’s strategy and visual system, so the site feels like the brand and not like a template.
Hierarchy, content flow and calls to action designed to guide each visitor toward one goal: a contact, a demo, a purchase.
Desktop and mobile layouts organized in Figma for a smooth handoff, with close collaboration with developers through launch.